![](https://cdn.myportfolio.com/9fbd7bdf-0c54-4d75-8c60-e3969eb311eb/d8d04d07-0f3d-4bef-a21d-009274ac2c23_rw_1920.jpg?h=db8b5143ada7fbfe8ea21d0565c306e3)
![](https://cdn.myportfolio.com/9fbd7bdf-0c54-4d75-8c60-e3969eb311eb/6c9812a1-2709-441c-8d77-19e8c39d1669_rw_1920.jpg?h=124a748ce5d5d03c7858d83775cebda2)
![](https://cdn.myportfolio.com/9fbd7bdf-0c54-4d75-8c60-e3969eb311eb/b6866dd4-5167-47d3-af61-ec04d67d8c1b_rw_1920.png?h=e2cc351dee4ffc647429d30d7b8cf812)
![](https://cdn.myportfolio.com/9fbd7bdf-0c54-4d75-8c60-e3969eb311eb/f6ae57be-4e87-49e1-8aff-74c9f5e8a14e_rw_1920.jpg?h=fffbac7b987a0ac3032bd8f2fcbadc5b)
As a potential customer, the brochure is for an audience of hard-hat workers in the field who want to see photos of Gem-Trim's work and where they are located. The brochure also boasts of their locations centered in the half-fold within one of the zoomed-in hexagons that carry your eye from left to right. Not too lengthy on the text, there is a brief description on the back with the company information and leaders’ photos for a personal touch. The colors red, gray, and black are from Gem-Trim’s original logo and are used throughout the brochure for balance. The visual element of hexagons was created as a subtle representation of the bolts that are used in their work.