As a potential customer, the brochure is for an audience of hard-hat workers in the field who want to see photos of Gem-Trim's work and where they are located. The brochure also boasts of their locations centered in the half-fold within one of the zoomed-in hexagons that carry your eye from left to right. Not too lengthy on the text, there is a brief description on the back with the company information and leaders’ photos for a personal touch. The colors red, gray, and black are from Gem-Trim’s original logo and are used throughout the brochure for balance. The visual element of hexagons was created as a subtle representation of the bolts that are used in their work.